Upreal Digital

Wakanda Forever Instagram Filter – SocialAR

Actively Black partnered with the movie Wakanda Forever in a historic commercial deal. They built three new collections dedicated to the movie: Wakanda Athletics Classic Collection, Wakanda Athletics Performance Collection, and Movie Merch Collection.

To raise brand awareness for those three new clothing collections, Actively Black wanted to build an Instagram filter experience accessible via Instagram where users could see two characters wearing the clothes from the featured clothing collections walk forward while a 3D logo animates.

The Instagram filter consists of 2 animated characters showcasing the new clothes and a 3D animated logo.

The Instagram filter was built using Meta Spark Studio, Blender, and Adobe Suite.

AR-services-newyork-wakanda-forever-instagram-filter-ActivelyBlack

CLIENT

Actively Black

PLATFORM

SocialAR

SERVICES

Meta Spark Studio / Blender / 3D Design / Animation / Adobe Suite / PBR Texturing

OBJECTIVE

  • Build an Instagram filter where users can connect the brand Actively Black and the movie Wakanda Forever.
  • Build an Instagram filter that matches the visuals of the movie Wakanda Forever
  • Allow the users to explore and share the Instagram filter with their friends easily

RESULTS

  • A beautifully made futuristic hologram showcasing two animated characters walking and then executing the Wakanda Forever symbol while a 3D logo of the movie appears on top
  • A well-thought-out Instagram Filter that you can explore on any mobile with an internet connection
  • A great user experience matching the visuals of the movie Wakanda Forever

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