Actively Black partnered with the movie Wakanda Forever in a historic commercial deal. They built three new collections dedicated to the movie: Wakanda Athletics Classic Collection, Wakanda Athletics Performance Collection, and Movie Merch Collection.
To raise brand awareness for those three new clothing collections, Actively Black wanted to build an Instagram filter experience accessible via Instagram where users could see two characters wearing the clothes from the featured clothing collections walk forward while a 3D logo animates.
The Instagram filter consists of 2 animated characters showcasing the new clothes and a 3D animated logo.
The Instagram filter was built using Meta Spark Studio, Blender, and Adobe Suite.
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