Wakanda Forever Hologram – WebAR
Actively Black partnered with the movie Wakanda Forever in a historic commercial deal. They built three new collections dedicated to the movie: Wakanda Athletics Classic Collection, Wakanda Athletics Performance Collection, and Movie Merch Collection.
To raise brand awareness for those three new clothing collections, Actively Black wanted to build a WebAR experience accessible via a simple web link where users could see two characters wearing the clothes from the featured clothing collections walk forward while a 3D logo animates.
The WebAR experience consists of 2 animated characters showcasing the new clothes and a 3D animated logo. We also added a 2D call-to-action button that opens up the collection’s landing page to increase conversion.
The WebAR experience was built using 8thwall, and A-frame.
CLIENT
Actively Black
PLATFORM
WebAR
SERVICES
8th Wall / 3D Design / WebAR Interaction / Animation / PBR Texturing
OBJECTIVE
- Build an interactive WebAR experience where users can connect the brand Actively Black and the movie Wakanda Forever.
- Build a WebAR experience that matches the visuals of the movie Wakanda Forever
- Allow the users to explore the brand-new clothing lines in a futuristic hologram
RESULTS
- A beautifully made futuristic hologram showcasing two animated characters walking and then executing the Wakanda Forever symbol while a 3D logo of the movie appears on top
- A well-thought-out WebAR experience that you can explore on any mobile phone with an internet connection
- A great user experience matching the visuals of the movie Wakanda Forever
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