Virtual Clothing Store – WebVR
Actively Black partnered with the movie Wakanda Forever in a historic commercial deal. They built 3 new collections dedicated to the movie: Wakanda Athletics Classic Collection, Wakanda Athletics Performance Collection, and Movie Merch Collection.
In order to raise brand awareness for those 3 new clothing collections, Actively Black wanted to add a futuristic WebVR experience directly on their website where users could explore a virtual store showcasing the different collections.
After a conversation with the client, we suggested using Playcanvas along with WebXR in order to build a strong WebVR experience that works on a VR headset’s web browser (like the Oculus Quest 2), on a mobile web browser, and even on a PC/Mac web browser.
The WebVR experience consists of 3 rooms, each room is dedicated to a specific collection. We also added a 2D button in each room that opens up the collection’s landing page in order to increase conversion.
The resulting VR virtual store experience was uploaded directly to the client’s landing page for all to experience.
CLIENT
Actively Black
PLATFORM
WebVR
SERVICES
3D Design / WebVR Interaction / Playcanvas / 3D Low Poly Modeling / WebVR Locomotion / PBR Texturing
OBJECTIVE
- Build a virtual store on the web where potential customers can explore the 3 new clothing collection built for the movie Wakanda Forever.
- Incorporate the 3D environment that was built for the marketing video into a more interactive experience
- Allow the users to explore the clothing lines in a futuristic virtual world that matches the visuals of the movie Wakanda Forever
RESULTS
- A beautifully made virtual store composed of 3 distinct futuristic environments where each environment showcase a clothing collection made for the movie Wakanda Forever
- A well-thought-out WebVR virtual store where you can move around, and explore the different rooms on different devices
- A better user experience for the users exploring the existing client’s website
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