Clothing Hologram – WebAR
Actively Black partnered with the movie Wakanda Forever in a historic commercial deal. They built three new collections dedicated to the movie: Wakanda Athletics Classic Collection, Wakanda Athletics Performance Collection, and Movie Merch Collection.
To raise brand awareness for those three new clothing collections, Actively Black wanted to build a WebAR hologram experience accessible via a simple web link where users could explore some of the clothes that are part of the different collections.
The WebAR experience comprises 5 clothes, each of which rotates 360 degrees. We also added a 2D call-to-action button that opens up the collection’s landing page to increase conversion.
CLIENT
Actively Black
PLATFORM
WebAR
SERVICES
8th Wall / 3D Design / WebAR Interaction / Animation / PBR Texturing
OBJECTIVE
- Build an interactive WebAR experience where potential customers can explore five clothes in part of the collection built for the movie Wakanda Forever
- Build a WebAR experience that matches the visuals of the movie Wakanda Forever
- Allow the users to explore the clothing lines in a futuristic hologram
RESULTS
- A beautifully made futuristic hologram showcasing five clothes as part of 3 clothing collections made for the movie Wakanda Forever
- A well-thought-out WebAR experience that you experience explore on any mobile with an internet connection
- A great user experience matching the visuals of the movie Wakanda Forever
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