AR ADVERTISING WITHOUT THE FLUFF
Are you looking for new ways to reach more customers? We believe augmented reality is the answer. Incorporating augmented reality experiences into your marketing strategy can allow your brand to give your customers a unique experience.
Augmented reality can help turn your advertisements into an interactive experience. AR is the ultimate marketing tool to capture your customers’ attention and boost their engagement.
We offer a range of augmented reality services tailored specifically for marketing purposes. Let us help you make your next marketing campaign a success. You won’t regret it.
Whether you are looking for increased brand awareness, a new experience for your next brand activation, or to augment your existing branding material, we’ve got you covered.
1- BRAND AWARENESS CAMPAIGN
We know how difficult it can be to be seen in this noisy world we live in. To make matters worst, your customers often suffer from advertising fatigue. That’s why the best way to go about it is to set yourself apart by adopting new technologies like augmented reality.
We are the leading augmented reality agency in New York, and we’ll work with you to establish a set of marketing tactics to help your company spread its message. Put simply, using augmented reality; we aim to increase people’s ability to recall and recognize your business.
For example, we can build an AR filter for your Instagram account to increase your visibility on the platform. Augmented reality filters on social media are still a novelty for many people, so they will help your brand stand out.
Furthermore, AR filters allow brands to engage with their fans at the deepest level. Many big brands are already taking advantage of social AR experiences like Netflix, Gucci, Adidas, and H&M.
Augmented Reality Filter for Instagram
We have an app called Artys, and we needed a way to drive more downloads. So we created this AR filter to promote the app on Instagram.
The AR experience features face-tracking technology with a simple 3D face model. In addition, we’ve applied a bright blue/green color on the 3D mask to capture the viewers’ attention.
At the top of the 3D mask, you can see the logo of our app.
Even though it’s a simple AR filter, it’s highly effective at grabbing attention. We’ve even used that same filter in one of our marketing ads on Facebook.
2- BRAND ACTIVATION
One of the augmented reality services we offer is to help you make your next brand activation event or campaign stand out using augmented reality. Our flagship product called ARportal is the first augmented reality kiosk of its kind. It allows your visitors to get a taste of an out-of-this-world AR experience. We are the only AR agency that offers that specific product.
Also, since ARportal is highly customizable, each experience can be custom built to match your specific brand easily. Furthermore, that ease of customization reduces overall development costs, helping you save that hard-earned money of yours.
Moreover, if you want something specific, we can build an entirely custom augmented reality experience for your next event. We aim to help you generate brand awareness, develop lasting relationships with your target audience, and nurture customer loyalty.
The basketball player experience
To demonstrate the capabilities of our flagship kiosk product, ARportals, we’ve built an experience that allows the user to customize its sneakers.
The avatar mimics the user’s movements, which allows him to touch the virtual 3D menu.
The experience also features a head tracking technology that allows you to see beyond the traditional screen boundary (as if you were looking through a window).
3- AUGMENTED BRANDING MATERIAL
You probably already have many branding materials like business cards or brochures. But printed branding is often rapidly discarded by your potential customers due to their lack of lust. That’s why one of the AR services we offer is to augment your existing branding material using augmented reality.
AR-enhanced branding materials can help you stand out in the crowd, increase engagement, and promote brand retention.
The way it works is simple. First, the user can scan your printed material with their mobile devices to access overlaid virtual elements. The virtual features can be images, text, videos, or even animated 3D characters.
For example, a user could scan your business card with their phone. The user would then be presented with a small introduction video and different contact options to get in touch with you quickly.
OUR PROCESS
A unique marketing strategy
The first step is to analyze how we can effectively leverage augmented reality in your marketing campaign. Then, we will work closely with your marketing team to develop a unique marketing strategy that fits your product or service. As the top augmented reality agency in Montreal, we understand the importance of a great marketing strategy better than anybody.
In case you have a specific marketing plan in mind already. We’ll skip this step and start implementing your project right away. In any case, it’s essential to remember that augmented reality has its quirks, which might require a different approach than traditional marketing strategies.
Designing mockups
At this stage of development, we’ll start building mockups of the AR experience to give you a feel of what it will look like when it is published. Then, we’ll adjust the design until you are delighted with the result. Finally, we will make sure that the colors, the design, and the overall feel fit your brand and target audience.
The idea behind mockups is to avoid costly changes down the road when the project consists of animated 3D models. Indeed, modifying 3D models usually takes much more time than editing photoshop files.
We don’t usually do mockups for small projects that don’t require too many visual components.
Let the magic of 3D begin
Once you are happy with the direction we are heading, we’ll start making the 3D models, UI, and the special effects that will be part of your AR experience. We optimize each 3D model for augmented reality to ensure smooth and fast delivery during the campaign. We’ll show the results as we move forward in the development process. Your feedback will be crucial to ensure a successful marketing campaign.
Test, test and test again
Before we can release your augmented reality-powered marketing campaign into the world, we will test your experience extensively on every target platform. We understand the importance of testing; it’s the difference between a total flop and a successful campaign.
Evaluate, adjust, rinse and repeat
Lastly, we’ll evaluate the marketing campaign results by monitoring the marketing efforts. We’ll then use the data to improve the campaign results by making the necessary adjustments to the AR experience. Sometimes changing one element can make all the difference in the world.