AR KIOSK | FUTURISTIC STAND FOR RETAIL & EVENTS
WHAT IS KIOSK AR?
Kiosk AR is a physical kiosk where users can enjoy various live experiences using augmented reality. Upreal leverages our in-house ARportals platform to create touchless augmented reality experiences that don’t require any additional equipment or apps to use.
Why do I need Kiosk AR?
Kiosk AR offers a unique and eye-catching experience that can be used to increase customer engagement and retention at live events. With this platform, a physical kiosk is set up and nearby users can engage with the experience. Unlike other live technology experiences, ARportals are instantly interactive with no peripherals or downloads required. This approach is also more effective and less cumbersome than touchscreens which can also attract unwanted bacteria and viruses. Overall, Kiosk AR offers an engaging and immersive experience that can be used across product launches, brick-and-mortar stores, and exclusive marketing events. For physical projects, our ARportals deliver a truly new and amazing experience that will leave a lasting impression on your customers. To learn more about ARportals, take a look at this article. While Kiosk AR is perfect for live events we also have options available for Web AR, App AR, and Social AR. These options might be more suitable for digital projects.If you want to assess your detailed project needs consider a free discovery consultation from our AR Agency based in Montreal.
Examples of Kiosk AR
Top brands from across the globe are using AR kiosks to attract and engage their customers. Let’s take a look at some examples and use-cases of Kiosk AR.
Basketball Sneakers Demo
To showcase the power of our ARportals platform, we created a demo where users can customize sneakers and see them on a 3D avatar in real-time.
The 3D avatar mimics the users’ movements and allows them to interact with a virtual menu. Using this virtual menu you can customize the style of your sneakers.
This demo even features head tracking technology that allows users to see beyond the bounds of the display, mimicking a window. ARportals showcase how truly immersive AR can be.
Take a look at our full case study on the Basketball Sneakers Demo.
HeroMirror
HeroMirror is a Kiosk AR experience in which users can take photos next to lifelike 3D virtual characters. The experience can be customized so that customers can interact with their favorite characters.
This experience engages users by giving them photos they can share across social media. This approach further increases the reach of the kiosk to users that were not even at the event.
Timberland Augmented Reality Campaign
Timberland created an entertaining experience to build brand awareness and generate more in-store traffic.
This AR experience allows users to take an image of their face, and have it placed on top of a model. Users can then use touchless navigation with on-screen buttons to change the clothing combination on the model. You can dress the models very well (or very poorly) and leave them on display for all the other shoppers to see!
As a result, the kiosk generated social media traction as users would post videos to social media having fun swapping out clothes with their friends.
| Features | Performance | Accessibility | |
|---|---|---|---|
Kiosk AR | Excellent | Excellent | Limited (Requires users to be nearby) |
Web AR | Advanced | Average | Very high (Accessible in any modern browsers) |
App AR | Most advanced | Excellent | Limited (Requires a download) |
Social AR | Limited | Average | High (Accessible on specific socials media platforms) |
Advantages
No equipment or app required
Unlike most live technology showcases, our Kiosk AR experiences do not require any additional equipment or apps to use. Users can simply walk up to a kiosk and use the intuitive touchless interface to interact with the experience. Since there’s zero additional setup required, users will be more inclined to give the experience a go.
Eye-catching and unique
Using a Kiosk AR setup can dramatically increase traffic and conversions at live events. Our ARportals increase the likelihood of customers engaging with your brand. Customers will feel drawn to engage with the stunning AR kiosk allowing you to interact with them.
Disadvantages
Small user base
The most significant disadvantage of using Kiosk AR is that once users leave the physical location of the AR experience, they can no longer interact with it. This means the user base you’re targeting is relatively small when compared to other platforms. On platforms such as Social AR, Web, AR, or App AR users can interact with the experience wherever they are.
Depending on the goals of your project, Kiosk AR might not be the optimal approach. For projects that don’t require a physical kiosk, check out other options such as Web AR, App AR, or Social AR.
If you’re still unsure whether or not Kiosk AR is best for your project, feel free to book a call with one of our AR agency consultants. We’ll give you qualified feedback and advice on which platform to use for your next AR project.
What do we use to build Kiosk AR?
For Kiosk AR, we use the following tools:
ARportals is a combination of a Body Tracking Application, a 3D Unity Scene Kiosk Template, a web control application, and a web management application.
All this allows you to rapidly build Kiosk experiences while allowing you to customize it without re-inventing the wheel every time. Upreal has built the different pieces that compose the backbone of any Kiosk AR experience.
Conclusion
If you’re still not sure whether or not Kiosk AR is right for your project, feel free to book a call with one of our AR agency consultants. We’ll give you qualified feedback and advice on which platform to use for your next AR campaign.