Wristband Clothing Hologram – WebAR

Actively Black partnered with the movie Wakanda Forever in a historic commercial deal. They built three new collections dedicated to the movie: Wakanda Athletics Classic Collection, Wakanda Athletics Performance Collection, and Movie Merch Collection.

To raise brand awareness for those three new clothing collections, Actively Black wanted to build a WebAR experience accessible via a QR code on a wristband where users could explore some of the clothes that are part of the different collections.

The WebAR experience consists of 4 kits, each of which rotates 360 degrees. We also added a 2D call-to-action button that opens up the collection’s landing page to increase conversion.

Client

Actively Black

Platform

WebAR

Services

8th Wall / 3D Design / WebAR Interaction / Animation / PBR Texturing

Objective

Build an interactive WebAR experience where potential customers can explore four clothes that are part of the collection built for the movie Wakanda Forever.
Build a WebAR experience that matches the visuals of the movie Wakanda Forever
Allow the users to explore the clothing lines in a futuristic hologram

Result

A beautifully made futuristic hologram showcasing four clothes as part of 3 clothing collections made for the movie Wakanda Forever
A well-thought-out WebAR experience that you experience explore on any mobile with an internet connection
A great user experience matching the visuals of the movie Wakanda Forever